London-based popular tech brand Nothing has finally opened its first retail store in India in Bengaluru. This is the company’s second store overall. The first one opened in its home city, London, in the UK. Speaking toTimes Now Techaround the launch, Nothing Co-Founder and CEO Carl Pei said the brand is just getting started with its offline push and hinted that more stores could follow in India if the response is strong.
When asked if Nothing plans to open more stores in India this year, Pei said the company will first watch how the Bengaluru store performs. "I think so. But let’s launch this one first and see how things go," he told Times Now Tech.
Pei said India was always among the key markets where the company planned to open physical stores. He explained that while Nothing is working on several locations globally, the India store happened to be ready first.
“We have a couple of stores in the works right now around the world. India is one of these locations that we are working on and I think it just happened that this one was done first,” he said, adding that some other locations are still in the lease-negotiation stage.
According to Pei, India remains one of Nothing’s biggest markets and Bengaluru stood out naturally.
"A lot of our users are here and within India, Bengaluru is like where most of our users are. So it’s just natural that we started here," he said. "There’s also a big tech community here. I look forward to seeing what happens and how people react to the store. It’s pretty different from everything else around here,” he added.
Concerns Around Rising Smartphone Prices Due To Supply-chain pressures.
The store launch comes at a time when smartphone brands are dealing with rising component and memory costs. Last month, the Nothing Co-founder had warned that buyers may have to pay more for smartphones in 2026 due to supply-chain pressures.
Speaking on the challenging issue, he told us that the ongoing memory situation is likely to impact the entire smartphone industry, especially brands that compete mainly on price and specifications.
“I think this memory situation is going to impact the entire industry for sure but it’s going to impact the brands that don’t have differentiation the most,” he said. According to Pei, brands built around 'low cost, high spec' positioning could find it harder to stand out if prices rise across the board.
Source: India Latest News, Breaking News Today, Top News Headlines | Times Now
