By Karen Rubin, Travel Features Syndicate,goingplacesfarandnear.com
With rising gas prices and air fares exacerbating families’ affordability issues, families are looking for ways to satisfy the desire to vacation and engage in pleasurable activities together, and themeparks and attractions – because of their proximity and location – may well satisfy those needs and criteria this year.
We asked Jakob Wahl, President and CEO ofIAAPA(International Association of Amusement Parks and Attractions), to address questions about trends and forces affecting the attractions industry, and tips for travelers to enhance their visits.
How is economic uncertainty impacting the industry?
Economic uncertainty is certainly influencing how people plan, but it hasn’t diminished the desire to travel. Instead, we’re seeing consumers prioritize value and intentionality. Guests may take fewer trips, but they are choosing higher-quality, experience-driven visits.
At the same time, attractions play an important role in providing a sense of escapism. In moments of uncertainty, people are seeking opportunities to disconnect, recharge, and spend meaningful time with family and friends. Attractions offer that emotional release—creating spaces where guests can step away from day-to-day pressures and simply enjoy the moment.
In response, attractions are offering more flexible pricing, bundled packages, and added-value experiences to ensure guests feel they are getting the most for their time and money, while still delivering the memorable, uplifting experiences they’re looking for.
Tips for getting tickets, saving time, and arranging special experiences?
Planning ahead is key. Many attractions now offer timed entry, mobile apps for real-time updates, and bundled ticket options that can save both time and money.
Most major parks—and even many smaller attractions—offer premium or VIP-style experiences. These can include front-of-line access, guided tours, exclusive viewing areas for shows, and even behind-the-scenes experiences.
Source: LI Press
