Screenshot from a short drama created by Vigloo using artificial intelligence / Courtesy of Vigloo
HONG KONG — In a world where werewolves and vampires coexist, the emergence of a powerful hybrid with extraordinary abilities threatens to upend the order. At the center is Luna, a heroine whose true identity ignites a war between the two factions — even as she becomes entangled in a tragic love.
This storyline comes from "Bloodbound Luna," a 22-episode short drama series produced entirely using artificial intelligence (AI) by Vigloo, a company established in July 2024. Designed for mobile viewing, the series is divided into dozens of one- to two-minute episodes, each typically ending on a dramatic cliffhanger to keep audiences engaged.
This industry is still relatively new. China began developing the format as early as 2018, and it gained global traction during the COVID-19 pandemic.
Since then, it has begun reshaping the entertainment industry. The global market grew from $6.54 billion in 2024 to $7.21 billion in 2025 and is projected to expand at a compound annual growth rate of 10.5 percent through 2030, according to market research firm Research and Markets.
Now, the industry is racing to integrate AI production tools as companies seek to further reduce costs and production timelines.
Vigloo CEO Neil Choi told The Korea Times that by significantly lowering production costs and timelines, AI is enabling new creative possibilities while expanding opportunities for smaller creators. For instance, "Bloodbound Luna" reduced production time to one-third and costs to roughly one-sixth of traditional levels.
While China dominates the global short drama market, backed by strong state support for the AI industry, Choi believes fast followers like Vigloo still have room to compete.
Vigloo CEO Neil Choi / Courtesy of Vigloo
Below is an excerpt from Choi's interview, edited for clarity and readability.
Source: Korea Times News
