Backlash is growing over a viral fashion transition clip after the creator paired a simple outfit change with a disturbing audio track of Charlie Kirk being assassinated.

The online row kicked off when a video surfaced of three women standing in a room wearing everyday clothes. Shortly after, the clip jumps to the group wearing party wear, with the change synced to a brief, six-second audio snippet.

The audio of Charlie Kirk getting shot is now a TikTok sound for outfit transformationspic.twitter.com/PIm5hCqpPH

The recording supposedly documents Kirk's final seconds, featuring his own voice and the noise of a lethal gunshot followed by frantic screaming. In the clip, Kirk is heard saying his final words: 'Counting or not counting gang violence.'

Using a clip of this nature for an aesthetic social media trend has caused quite a stir. Turning Point USA, the conservative organisation Kirk established, turned to X to denounce the craze. In a public post, the group stated: 'Turning Point USA condemns in the strongest terms the TikTok audio trend that uses or references the assassination of our founder, Charlie Kirk, for entertainment.'

Turning Point USA condemns in the strongest terms the TikTok audio trend that uses or references the assassination of our founder, Charlie Kirk, for entertainment.Charlie Kirk was the victim of a real act of political violence. Turning that into viral content is grotesque and…https://t.co/O351ztFV6k

'Charlie Kirk was the victim of a real act of political violence. Turning that into viral content is grotesque and dehumanizing. There is nothing harmless, funny, or acceptable about it,' the statement added. 'It reflects a culture that trivializes violence and reduces real human loss to a punchline.'

Demanding that the platform take responsibility, the organisation insisted: 'This has no place on TikTok. Or anywhere. This audio needs to be removed.'

As the trend spread across various platforms, it drew sharp criticism from online observers. Riley Gaines, a former NCAA swimmer and conservative campaigner, shared her thoughts on the matter through a post on X.

They claim to be morally superior all while celebrating and laughing at innocent death. It's a joke to them.These people are devoid of decency and humanity. Soulless ghouls.https://t.co/zmiAlbxqfj

Source: International Business Times UK