You had to figure that Disney’s live(ish)-actionSnow Whitereboot would lose money, but even my eyes watered when I read this morning that the oft-derided musical lost about $170 million. But get this, had Disney not produced the movie in the U.K. — and received a reported $65 million (!!!) in tax credits — thenSnow Whitewould have lost the Mouse House a jaw-dropping $235 million…

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…and entered the Hollywood Hall of Shame as one of the 10 biggest money-losing movie of all time, somewhere between Disney’s 2012 stinker,John Carter, and Peter Berg’sBattleshipfrom the same year.

I could go over all the reasons with you again — bad concept, Rachel Zegler, bad script, Rachel Zegler, bad casting, Rachel Zegler, bad new songs, Rachel Zegler, budget-busting reshoots, Rachel Zegler, budget-busting (and unnecessary) CGI dwarves, and also Rachel Zegler — but we’ve been over all this before.

Instead, let me ask one vital question that nobody at Disney seems to have asked themselves or one another: How is it even possible to lose that much money on a picture that could have been shot for probably $100 million, with another $50 million in marketing costs?

That’s an easy one: Disney spent a well-reported $336 million to produce a frickin family musical, and another estimated $100 million to market it. Factor in those U.K. tax credits and the movie theater’s take,Snow Whiteneeded to sell around $740 million in tickets for Disney to break even.

That’s almostStar Warsmoney. For a family musical. Absurd!

At a more reasonable budget — back when studios still cared about that kind of thing — Disney would have started making money at something closer to $260 million.

Source: SGT Report