A poster promoting a workcation program in Busan / Courtesy of the Busan Metropolitan Government
Busan is teaming up with online travel platform Agoda to promote the southeastern port city as a "workcation" destination for foreign visitors, offering remote workers streamlined booking and accommodation discounts.
Starting May 6, Busan will launch the program on Agoda's platform, with an initial focus on key inbound markets including Japan, China and Taiwan. A dedicated Busan workcation page and social media marketing campaigns will go live to highlight details about workcation opportunities in the city to users worldwide.
The city also plans to streamline its workcation enrollment process for foreign participants, simplifying verification to lower entry barriers and make the program more accessible to international users.
International remote workers and digital nomads can participate by completing verification onbusaness.com, using a passport and proof of employment, after which they receive a dedicated Agoda promo code for discounts.
The Agoda deal is the latest step in Busan's bid to become a global workcation hub. In 2023, the city opened a 708 square-meter workcation center on the 24th floor of the Asti Hotel Busan Station, equipped with 50 workstations, four video and phone booths, a meeting room and an event lounge.
The city said it hopes the partnership will encourage longer stays, boost local spending and help establish Busan as a globally recognized workcation model.
“Partnering with Agoda, a platform with global name recognition, will serve as a catalyst for bringing Busan's workcation brand to the world,” said Kim Kyung-duk, acting mayor of Busan, adding that it will also contribute to the city's goal of drawing 5 million foreign tourists by 2028.
“We will continue to strengthen global-standard infrastructure and convenience so that talented people from around the world can enjoy Busan's attractions while experiencing both work and leisure.”
Source: Korea Times News
