Customers crowd Global Service Center at Shinsegae Department Store Centum City, Wednesday. Courtesy of Shinsegae Department Store
Shinsegae Group is going all out to capitalize on holiday periods in China and Japan that run through next week, rolling out promotional events targeting customers visiting from neighboring countries.
Japan’s Golden Week and China’s Labor Day holiday week coincide with Korea’s Labor Day on Friday and Children’s Day on Tuesday, prompting major retailers here to brace for a “super week” expected to bring a surge of visitors and spending.
Shinsegae Group’s retail subsidiaries spanning fashion, beauty, lifestyle and duty-free stores have revamped layouts and launched discount events to boost the shopping mood.
The conglomerate aims to focus on the holiday period as a way to sustain the recent rise in spending by foreign customers. In the first quarter, Shinsegae Department Store saw sales to foreign shoppers surge, with women’s fashion jumping 99.6 percent from the previous quarter. Men’s fashion rose 121 percent and the beauty segment increased 91.2 percent.
A tables set with items from Shinsegae Casa's Jaju / Courtesy of Shinsegae Casa
Fashion and beauty have become the group’s keywords for its latest promotional bonanza. Shinsegae International’s beauty brands Yunjac, Swiss Perfection and Amuse have rolled out discount events and created giveaways for visitors to their offline stores in Myeong-dong and Seongsu areas in Seoul hotspots.
Shinsegae Casa's lifestyle brand Jaju will promote “K-wellness” to foreign customers with specialty lineups of selected products.
Shinsegae Department Store is presenting its Global Shopping Festa across branches in Myeong-dong, Gangnam and Yeongdeungpo in Seoul and Busan’s Centum City. Shinsegae DF, anticipating a spike in family and group travel from China and Japan, has completed a major restock of items appealing to a broad range of age groups.
A Shinsegae official said, "During the holiday periods in Korea, China, and Japan, we've organized events across department stores and duty-free shops to promote K-contents and our private brands and enhance tourist satisfaction.”
Source: Korea Times News
