Global superstar Taylor Swift has taken new legal steps to protect her voice and likeness as artificial intelligence (AI)-generated impersonation tools become increasingly advanced.
Reports state that Swift's company, TAS Rights Management, has filed three trademark applications with the US Patent and Trademark Office. These include short audio clips of her speaking, as well as a photograph of her performing on stage.
In one of the audio clips, Swift is heard saying, 'Hey, it's Taylor Swift, and you can listen to my new album, 'The Life of a Showgirl,' on demand on Amazon Music Unlimited'.
She also submitted another clip in a lower register, saying, 'Hey, it's Taylor. My brand new album 'The Life of a Showgirl' is out on October 3, and you can click to presave it so you can listen to it on Spotify'.
A third filing covers a specific image of her from her Eras Tour, showing her holding a pink guitar,NBC Newsreported.
Her move is seen as part of a wider effort by entertainers to regain control over how their identities are used online.
The Grammy Award-winning singer has previously been targeted by AI-generated content, including fake images and manipulated political endorsements.
Swift has also been targeted by sexually suggestive deepfakes that have gone viral online.
There have also beendeepfakes showing her appearing to support Trump. The manipulated media reportedly originated from a Trump supporter with over one million followers and an X Premium account.
With the rise of AI, many individuals are exploiting the technology to manipulate and harm others.AI deepfake technologyallows users to create fabricated audio, video, and images of real people.
Source: International Business Times UK
