MISSHA products are displayed at U.S. Costco stores / Courtesy of Able C&C
A Korean cosmetics brand is making the leap into international brick-and-mortar retail, as MISSHA products hit the shelves of Costco stores across the United States, Canada and Taiwan in a coordinated global rollout announced Tuesday.
Able C&C said its flagship brand MISSHA has secured placements in Costco warehouses across the three markets, marking a significant expansion beyond overseas online sales.
The move follows a year of rapid growth in digital channels, where MISSHA established itself as a leading K-beauty brand on global platforms including Amazon and TikTok, the company said.
The Costco launch represents more than a simple distribution deal, giving the products a strategic foothold in North America and Asia. Costco operates more than 700 locations across North America, including about 600 in the United States, offering brands immediate nationwide exposure through a single retail partnership.
MISSHA has already built a presence in Japan, supplying products to more than 30 Costco stores. The latest expansion will add about 150 locations in the United States, 60 in Canada and 14 in Taiwan, bringing the brand into key international markets simultaneously.
The retailer’s strict product selection standards make entry a marker of quality and competitiveness, the company said. Its warehouse model, which emphasizes bulk and bundled purchases, is also expected to drive sales volume and higher per-customer spending.
MISSHA plans to feature core products such as its Time Revolution The First Essence and Vita C Ampoule, while tailoring offerings to local preferences, including larger sizes and bundled sets designed for Costco shoppers.
An Able C&C official said the expansion will serve as a launchpad for a broader entry into major North American retail chains while strengthening the brand’s global footprint.
This article was published with the assistance of generative AI and edited by The Korea Times.
Source: Korea Times News
