LG Uplus employees pose with a sign marking the company's top rankings in both the mobile communication service and IPTV categories of the 2026 National Customer Satisfaction Index at its headquarters in Seoul, Monday. Courtesy of LG Uplus
LG Uplus, one of Korea's three major wireless service providers, ranked first in both the mobile telephone service and IPTV categories of the 2026 National Customer Satisfaction Index, the company said Tuesday.
The company’s top ranking in mobile telephone service was its first in that category, while its IPTV result marked a fifth consecutive year atop the index.
LG Uplus said the results reflected a companywide quality management system that uses artificial intelligence (AI) to identify and address customer frustrations through analysis of customer feedback data. Recurring service issues are handled through standardized processes, while systems are continuously upgraded to improve reliability and convenience, the company said.
In mobile services, LG Uplus has centered its differentiation strategy on ixi-O, an AI call agent introduced in late 2024. The service provides call recording and summaries, real-time voice-phishing and spam detection and highly personalized call assistance features.
LG Uplus unveiled an upgraded version, ixi-O Pro, at MWC26 in Barcelona in March, where it drew interest from consumers and corporate partners alike. The company said commercialization talks with several global technology firms are underway.
The company has also updated its U+tv IPTV service, which makes browsing for shows easier. LG Uplus has likewise added new AI tech that works behind the scenes to fix streaming glitches.
The company also said its "Simple Lab" program, launched last year, systematically collects and analyzes customer feedback across all services to drive continuous improvement.
Lee Jae-won, executive vice president and head of the consumer division at LG Uplus, said the recognition reflects the company's ability to act on customer feedback quickly and see improvements through to completion.
This article was published with the assistance of generative AI and edited by The Korea Times.
Source: Korea Times News
