Turns out booking Bad Bunny for the Super Bowl was not exactly great for viewer numbers.
According to Nielsen data, the game lost almost 8 million viewers during the time frame that included the Puerto Rican rapper’s all-Spanish performance.
And it would have been even worse without the all-Spanish television network showing the game.
In an article Wednesday, Front Office Sports, a website thatbills itselfas “the leading multiplatform media and news organization covering the business of sports,”reportedthat the drop in viewers amounted to 7 percent of the game’s television audience at its peak in the first quarter.
According to the report, the game had 135.9 million viewers in its second quarter — 132.1 million on the NBC network and 3.8 million on the all-Spanish Telemundo.
In the time frame that included the halftime show, that number slipped by 7.7 million to 128.2 million — 123.4 million on NBC, 4.8 million on Telemundo.
Bad Bunny’s halftime show lost about 10 million viewers from peak — about 7% — during the Super Bowl
Nevertheless, the league is touting it as a win on social media viewershiphttps://t.co/MWcuqzny9L
— Ryan Glasspiegel (@sportsrapport)February 11, 2026
There are several factors that should be taken into account.
Source: VidNews » Feed
