Midwest nice is hitting California — hard.
Ohio is trying to lure Los Angelenos to the Buckeye State with a marketing blitz showcasing a better life out east.
JobsOhio, the state’s economic development arm, is spending heavily to get the message to Californians through the radio and social media.
The state has also been throwing cash into attracting talent and companies, offering incentives up to $15,000 per worker since the start of the year.
One says: “If you like working twice as hard just to stay right where you are, go for it. But if you’re ready to build, lead and live, and I mean really live in the heart of it all, Ohio is the second most affordable state to buy a home. Your move.”
Aftermoving from Santa Monica to northeast Ohioin 2024, realtor Katie Madio said everything in her life changed for the better.
She said: “I wish someone would have told me before I moved back to Northeast Ohio from Santa Monica, California… just how much I would love and appreciate this beautiful area.”
She said what stood out most was the people—“good people in Ohio.” She also pointed to Cleveland’s arts scene saying she and her husband were “pleasantly surprised how much art & entertainment they found, along with four seasons, green space, and a tight-knit community that made the move feel like home.”
She added: “Moving to Ohio, I thought I would miss the constant sunshine and beach days but I love all four seasons, fall and summer being my favorite, and the ability to enjoy outdoor adventures year around. We have plenty of diverse parks to explore for your nature fix.”
Palmer Luckey, who runs defense giant Anduril Industries,moved his whole businessfrom Orange County to Columbus after growing sick of the Golden State.
Source: California Post – Breaking California News, Photos & Videos