Eleven years ago, Eric Martin cringed as he watched LeBron James dismantle the Hawks in Game 3 of the 2015 Eastern Conference Finals with a 37-point triple-double in overtime.
The 42-year-old retired sales executive, who’s a Golden State Warriors fan, fired off a tweet from his couch in his home in Phoenix.
“Lebron is 30, this f–kery won’t go on for much longer, thank god,” he wrote from his X account,@urkle91.
That tweet has become aviral sensation, having more than a decade-long shelf life.
It has been repurposed to include players in other sports, such asShohei OhtaniandPatrick Mahomes. It has been viewed millions of times.
“I saw that Tweet throughout all of my 30s,” James said on the “New Heights” podcast. “Want to know what’s funny, whenI turned 40, the same f–king guy said, ‘LeBron turned 40, this f–kery won’t go on much longer.’
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“He’s going to be real upset when I turn 50.”
The man responsible for one of the most infamous tweets in NBA history has understandably had twinges of regret.
“There are many times I considered deleting the tweet,” Martin said with a laugh. “He was 30. And then 31, 32, 33, 34, 35 — and there was just no regression in sight.”
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