Wealthy young Chinese gain popularity for founding companies with relaxed work environments

Overindulgent and spoiled lifestyles of second-generation rich make way for easy-going method of running businesses

China’sfuerdai, or “second-generation rich”, are shaking off their notorious image and have become the favourite boss of some young people.

The termfuerdaiwas invented in the 2000s and refers to the children of people who accumulated wealth following China’s reform and opening up in 1978.

It was considered a pejorative term, often associated with the spoiled character and overindulgent lifestyles of rich children.

However, in contemporary China,fuerdaiare dispensing with their stereotypes and becoming a hot property among jobseekers.

Young people believe that companies founded by these people have a relaxing environment, which allows them totang ping.

Source: News - South China Morning Post