A promotional poster for Pinkfong Company's Baby Shark vacation collaboration in Singapore / Courtesy of The Pinkfong Company
A viral children’s song is getting a high-end makeover as The Pinkfong Company rolls out an immersive hotel experience in Singapore, blending global intellectual property with tourism to court traveling families.
The company said Wednesday it has partnered with the Singapore Tourism Board and Fairmont Singapore to launch a “Baby Shark” themed staycation package, running from May 18 to Nov. 17.
The program transforms the five-star hotel’s 778 rooms and public spaces into a story-driven environment built around the globally recognized character. Guests will move through a fully themed experience, from lobby to room, with exclusive content and limited-edition merchandise provided as part of a welcome kit.
Dining and activities extend the concept. A poolside restaurant is redesigned into a themed venue offering family-focused menus, while on-site programming includes cooking classes and character meet-and-greet sessions designed to deepen engagement.
The collaboration also incorporates local elements, featuring Singapore Tourism Board mascot Merli and Fairmont Singapore’s mascot Pakcik alongside Baby Shark, creating a hybrid of global and regional branding.
Serene Tan, North Asia director at the Singapore Tourism Board, said the partnership builds on earlier collaborations and aims to offer a distinctive experience for family travelers.
“We are pleased to work again with The Pinkfong Company to deliver new tourism experiences for visitors,” Tan said.
The Pinkfong Company said the initiative extends its intellectual property into offline experiences, adding that the package is designed to offer an immersive stay where guests can engage with the Baby Shark universe.
This article was published with the assistance of generative AI and edited by The Korea Times.
Source: Korea Times News
