The Thai hotel sector is seeing fewer European visitors as the conflict disrupts long-haul travel routes
At a beachfront resort on Koh Samui, photo-obsessed travellers can book private sessions, with a dedicated photographer guiding them to the resort’s most camera-ready spots during a 20-minute shoot. Elsewhere, at Centara Life properties, late-night noodle bowls cater to regional tastes. Across Centara Hotels & Resorts, such offerings are becoming more tailored.
Centara, with more than 50 properties, mostly in Thailand, is seeing fewer European guests as the conflict in the Middle East disrupts long-haul travel routes.
“We were concerned it could worsen,” Centara’s chief operating officer Michael Henssler said in an interview. “But interestingly, the market has started to adjust and you can see things stabilising.”
The group had relied heavily on long-haul travellers, particularly Europeans who often transit through Middle Eastern hubs. Flight disruptions linked to the conflict have made those journeys harder, cutting into a major source of higher-spending guests.
Source: News - South China Morning Post
