Elyssia CEO Pyo Soon-kyu / Courtesy of Elyssia
It has been six years since Korean total baby care products developer Elyssia began accelerating its efforts for global expansion.
Since private equity fund company Widus Partners acquired the firm in 2021 and gave it room to explore unlimited business opportunities, the company pushed ahead with trying to win the interest of consumers worldwide, one country after another.
Now, the Seoul-based company distributes about 30 brands across categories of skin care, toy, book, health supplement, breastfeed, hygiene, everyday product, interior and furniture, with 2,000 different types of product. About 80 percent of the brands are Elyssia’s private labels, manufactured by original design manufacturers in Korea and China.
The portfolio has been possible due to Elyssia's three particular strengths.
First, it has adopted a five-stage inspection process called "gate review" (GR) to pipeline products in the highest market needs and with the most trustworthy quality. The data-driven process oversees from market analysis to sample production, marketing, promotion and final check-up.
The comprehensive, watertight process is what is allowing the company to manage its brands numbering 30 in overall even with a small group of managers in manners of efficiency. The company said the GR process attributes to such time- and labor-saving management.
Second is a culture of tenacious execution. Elyssia said “those with grit and passion become our leaders and the organization’s motto is to dig into problems relentlessly, driven by a belief that there is always a better way.” The company added such culture has been built voluntarily. Elyssia believes that sustainable tenacity cannot be forced.
To bring that feisty nature upon its employees, the company supports employees' well-being through initiatives such as an in-house cafe run by professional baristas and flexible day-off scheduling. It also operates a company-wide culture campaign called ACT in Elyssia on a voluntary participation basis.
Elyssia's employee-friendly culture has gained recognition from outside, receiving multiple certifications as a family-friendly company awarded by the Ministry of Employment and Labor.
Source: Korea Times News
