Sung Hee-joo, played by singer and actor IU, in a scene from MBC's drama "Perfect Crown" / Courtesy of MBC
In a fictional Korea where a constitutional monarchy still reigns, an ambitious heiress to a conglomerate does not wait for a prince to save her — she proposes a marriage of convenience to use him as political cover.
This setup drives MBC’s new Friday-Saturday drama, “Perfect Crown.” The series surpassed double-digit ratings by its fourth episode after premiering on April 10 and became the most-watched Korean series worldwide on Disney+.
The show stands out from earlier royal dramas by twisting the Cinderella story to reflect modern demands for women’s independence.
The most striking departure from genre convention is the female protagonist’s strategic view of marriage. Unlike the 2006 hit “Princess Hours,” where an ordinary high school girl becomes a crown princess through an arranged marriage pact, successful second-generation businesswoman Sung Hee-joo (IU) uses the royal family’s symbolism as a tool. She uses marriage to defeat her legitimate half-brother — who secured his corporate position by marrying into a noble family — in a succession battle.
A scene from MBC drama "Princess Hours" / Korea Times file
Hee-joo boldly pursues the king’s second son, Grand Prince Ian, tracking him to a horseback riding club, a movie theater and a Han River bridge after he initially rejects her proposal.
“Female independence and subjectivity is the recent drama trend,” culture critic Gong Hee-jung said. “As it is a drama that unfolds a royal family story based on reality, it accurately reflects the shifting social climate.”
Grand Prince Ian also breaks from the idealized fairy-tale prince archetype. As the royal family’s second son, he lives under pressure, suppressing his desires and choosing defeat even in conflicts he could have won. Hee-joo’s relentless drive begins to draw out his hidden ambitions.
In the third episode, Ian reveals his desire for the throne.
Source: Korea Times News
