Octopus launches in-app taxi booking following new e-payment rules, connecting fleets across a fragmented market

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Octopus is moving further into Hong Kong’s transport system with the rollout of a taxi booking feature in its app, as the city steps up efforts to modernise a traditionally cash-heavy sector through regulation and fintech.

The new “Easy Ride” feature allows passengers to book, ride and pay for taxis in a single interface, expanding the company’s role in transport from fare settlement to journey co-ordination.

The launch follows new legislation requiring all taxis to support electronic payments from April 1, marking a turning point for the industry.

Drivers must offer at least two digital options, including one QR-based and one non-QR method such as contactless cards, while continuing to accept cash, in a move aimed at reducing reliance on cash and improving convenience and service standards.

Against that backdrop, Octopus’ latest move is part of a broader transition towards digital infrastructure in urban mobility.

From payment tool to mobility layer

Introduced in 1997 as a stored-value card for public transport, Octopus has long been integral to the city’s transport network. Its use now spans retail, parking and online transactions, with this booking function bringing reservation, payment and fulfilment into the same system.

The feature has already been rolled out and tested in Singapore, Malaysia, Thailand and Vietnam since May last year, and in Japan in early 2026.

Source: News - South China Morning Post