After Apple CEO Tim Cook’s 15 years at the top of one of the world’s most successful tech companies, it’s clear he knows a thing or two about leadership.
But after President Donald Trump published a social media post about Cook on Tuesday, it’s pretty clear Cook knows something else, too:
When to go to the very top to get important things done.
In a lengthy post first published on the social media platformTruth Social, Trump recounted how Cook — whose impending departure from the CEO seatwas announcedon Monday — called the White House for help during Trump’s first term.
And it turned out to be the best thing Cook could have done.
President Trump on TruthSocial: I have always been a big fan of Tim Cook, and likewise, Steve Jobs, but if Steve was not taken from the Planet Earth so young, and ran the company instead of Tim, the company would have done well, but nowhere near as well as it has under Tim.
— Donald J Trump Posts TruthSocial (@TruthTrumpPost)April 21, 2026
“Most people would have paid millions of dollars to a consultant, who I probably would not have known, but who would say that he knew me well,” Trump, who oncefamously referred to Cookas “Tim Apple” during a White House event, wrote in the post.
“The fees would be paid but the job would not have gotten done. When I got the call I said, wow, it’s Tim Apple (Cook!) calling, how big is that? I was very impressed with myself to have the head of Apple calling to ‘kiss my a**.’ Anyway, he explained his problem, a tough one it was, I felt he was right and got it taken care of, quickly and effectively. That was the beginning of a long and very nice relationship.”
While Trump didn’t describe the problem Cook was facing, his post made it clear that it wasn’t the only time the executive would call for assistance, “and I would help him where I could.”
Source: VidNews » Feed
