A promotional poster for the government's coastal tourism campaign "May Is the Month to Go to the Ocean" / Courtesy of Ministry of Culture, Sports and Tourism
The Ministry of Culture, Sports and Tourism said Monday it is partnering with the Ministry of Oceans and Fisheries and the Korea Tourism Organization to run a coastal tourism campaign throughout May under the slogan "May is the Month to Go to the Ocean."
The campaign is an extension of the government’s broader spring domestic travel push, Travel Spring 2026, designed to boost regional economies throughout April and May.
This year’s coastal campaign builds on its 2025 debut and focuses on encouraging longer stays in coastal regions by expanding overnight travel programs and accommodation benefits.
The centerpiece program, Chef's Ocean Table, offers one-night, two-day trips pairing participants with professional chefs for guided visits to local fish markets, seasonal seafood dinners and local breakfast spots.
Star chef Jung Ho-young will lead an East Sea event May 9-10, while chef Kim Sung-woon will host a West Sea edition May 30-31.
Korea Tourism Organization regional offices will also run 32 coastal programs tailored to each area's character, including a pet-friendly program in Taean, an island walking tour in Gunsan and a seaside concert in Uljin, covering leisure, wellness and gastronomy themes.
Accommodation discounts are available for the duration of the campaign. Travelers staying overnight in coastal areas can receive discounts of up to 30,000 won, with stays of two or more nights eligible for up to 50,000 won off. Marine leisure experiences and tour packages are also available at reduced prices. The accommodation benefits have been in effect since Wednesday.
"We want to transform the image of the sea — long defined by summer beaches — into a destination people want to visit any time of year," said a Ministry of Culture, Sports and Tourism official.
"We have prepared diverse programs so the public can stay overnight in coastal areas and fully experience the sea's appeal."
Source: Korea Times News
