Culture Minister Chae Hwi-young speaks during a press conference in Seoul, Thursday. Yonhap
Culture Minister Chae Hwi-young said BTS’ upcoming concert in Seoul will be a major opportunity to promote Korea and its culture to the world, pledging full government support to ensure the event is both successful and safe.
“We see this as a prime opportunity to showcase Korea’s traditional culture as well as the very essence of the country to the world. That’s why the ministry has been closely consulting with the BTS team to make the concert successful and safe,” Chae said during a press conference, Thursday.
The mega K-pop group's free concert is slated for March 21 at Gwanghwamun Square in downtown Seoul. According to local police, the event could draw as many as 260,000 people to the venue.
“The fact that an artist like BTS is kicking off a new chapter at Gwanghwamun Square, Korea’s most iconic spot, is very meaningful and I feel truly grateful to BTS,” Chae said.
He added that the government will ensure that BTS fans visiting from abroad have a memorable experience during their stay. "As many tourists are expected from overseas, we will make sure their visit is fun and memorable."
K-pop is a key pillar of the Korean wave, also known as hallyu, along with film, dramas, beauty and other cultural products.
The growing popularity of Korean culture has also led to a surge in foreign visitors to Korea. The number of international tourists is projected to reach 30 million by 2028.
Reflecting on his first six months in office, Chae said he has been repeatedly reminded of the global influence of Korean culture.
“I was in Milan last week for the 2026 Winter Olympics and visited the Korea House,” he said, referring to a promotion venue at the Games that showcases Korean culture and travel experiences.
Source: Korea Times News
