A new drinks brand has emerged rapidly in the Indian market, specially in Tier 2 and 3 cities, replacing the old American aerated beverages and becoming a go-to summer drink -- Lahori Zeera. Started by three cousins - Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda - in 2017, the brand started with a borrowed corpus of Rs 19 crore, and has now became a Rs 2,800 crore beverage powerhouse, rewriting India’s Rs 60,000 crore soft drinks playbook. The Lahori Zeera is now going global with the focus on UAE.

The jeera-based drinks are manufactured by Archian Foods, and the brand closed the financial year 2026 at around Rs 775 crore in revenue and Rs 60 crore in EBITDA.

Archian Foods, is stepping up capacity and distribution as it targets Rs 1,200-1,300 crore in revenue by FY27, after closing FY26 at around Rs 770-780 crore, co-founder Nikhil Doda told ETRetail.

According to the brand's recent results, on a year-on-year basis, Lahori’s revenue from operations grew 73% to Rs 540 crore in FY25 from Rs 312 crore in FY24, its consolidated financial statements accessed from the Registrar of Companies (RoC) show.

Company's employee benefit expenses rose 49% year-on-year to Rs 40 crore in FY25 from Rs 27 crore in FY24, while contractual employee costs increased to Rs 23 crore from Rs 12 crore.

Further, the procurement stood as the largest cost centre, accounted for 63% of total expenses, and rose over 70% to Rs 316 crore in FY25 from Rs 184 crore in FY24, driven by increased scale of operations.

Lahori Zeera initially started with a team of 20 people and has now scaled up to over 1,800 employees and contractual workers, reports said.

The brand has a strong hold in the North India market with double-digit market share in Punjab, Haryana, Delhi and Himachal Pradesh.

Doda has also said that South India is the next focus market, with the Bengaluru co-packing unit expected to support expansion into Hyderabad, Bengaluru and parts of Andhra Pradesh and Telangana this summer.

Lahori Jeera has raised around $46 million across three funding rounds so far. This includes Rs 200 crore from Motilal Oswal in May last year. The fund raise has valued the company at around Rs 2,800 crore post-allotment.

Source: India Latest News, Breaking News Today, Top News Headlines | Times Now