There were plenty of big-budget, celebrity-packed commercials during this year'sSuper Bowl. But one stood out amongst them all.
A Clydesdale. A baby bald eagle. A slow, steady journey from clumsy little tumbles to soaring, full-grown freedom. By the time that eagle spread its wings and took flight over the horse in the final shot, you were either misty-eyed… or lying.
Budweiser had the best commercial of the night, and it wasn't particularly close.
And just in case you were wondering, that majestic bird you saw at the end wasn't AI, CGI or movie magic.
He's real. His name is Lincoln. And he lives in Tennessee.
I met Lincoln last weekend at the American Eagle Foundation in Kodak, tucked into the foothills of theSmoky Mountains. And I can confirm — he is every bit the star you think he is.
There's a presence about him. A confidence. A little bit of attitude. Not in a bad way, of course. More like he knows he's important. Like he's fully aware that he stole all of America's heart.
Lincoln starred in Budweiser's beloved Super Bowl LX commercial.
(Courtesy Anheuser-Busch & Kyle Ross/Icon Sportswire via Getty Images)
But Lincoln isn't just a celebrity bird. He's also a reminder of why places like AEF exist in the first place.
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