Apple stock — buy, sell, or hold? That is what a lot of investors are asking right now, with AAPL down nearly 9% in 2026. The Apple stock price today sits around $251.49, and 24 Wall Street analysts put the 12-month consensus target at $304.66, a potential 22.85% upside from here.Bank of America also just reset its Apple price targetto $320 from $325 — trimming slightly due to the staggered launch of base models — but analyst Wamsi Mohan kept a buy rating in place.
The Apple stock buy rating across the board stands at “Moderate Buy” — 14 Buy, 9 Hold, 1 Sell — and the Apple stock forecast for 2026 points well above current levels. The short answer on whether to buy, sell, or hold Apple stock right now: buy.
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Since the iPhone launched in 2007, Apple stock has posted a full-year loss only four times — in 2008, 2015, 2018, and 2022 — and a strong recovery followed in each of those years, with gains ranging from 10% all the way up to 146.9%. Those dips all traced back to sentiment and macro pressure, not anything breaking inside the business itself.
In fiscal Q1 2026, ending December 27, 2025, Apple reported revenue of $143.8 billion — up 16% year over year — EPS of $2.84, a 19% gain, and also iPhone revenue of $85.27 billion, a 23.3% jump from the prior year. Services grew 13.9% to $30.01 billion, and cash on hand climbed to $45.3 billion from $30.3 billion a year earlier.
Management also guided for 13%–16% revenue growth this quarter, and the iPhone 18 looks on track for September — and the foldable iPhone is widely expected to launch this fall as well. The Apple stock price today, near $248, does not reflect that kind of acceleration at all, which makes the Apple stock forecast for 2026, with a consensus of $304.66, look very much within reach.
Wall Street’s answer on the buy, sell, or hold question for Apple stock leans clearly toward buying. Wedbush carries the Street-high target at $350, reaffirmed in early March 2026, and J.P. Morgan sits at $315. Bank of America’s Wamsi Mohan trimmed his target slightly to $320 but also kept the buy rating, noting that supply chain checks confirm the foldable iPhone launch this year. The Apple stock buy rating of “Moderate Buy” — with 14 out of 24 analysts on the buy side — reflects a broad view that this pullback does not change the long-term story.
Bank of America analyst Wamsi Mohan wrote:
“Our checks in Asia suggest that Apple will likely introduce its first foldable iPhone in 2026.”
“2026 is going to finally be the year that Apple actually enters the AI Revolution.”
Source: Watcher Guru
