From exploring Southeast Asia's cultural heritage through immersive exhibitions to savoring traditional dishes from 11 Association of Southeast Asian Nations (ASEAN) countries and discussing the future of youth, this year's ASEAN Week is bringing a wide range of experiences to Seoul and Jeonju, North Jeolla Province. Organized by the ASEAN-Korea Centre (AKC), the annual event kicked off Friday with the unveiling of the newly revamped Seoul ASEAN Hall and the opening of the three-day ASEAN Food Festa. "This year's ASEAN Week offers a meaningful opportunity to experience the diverse appeal of ASEAN through all five senses," said Kim Jae-shin, secretary-general of the AKC, expressing hope that the programs would deepen mutual understanding and cultural affinity between ASEAN and Korea. Weaving connections through culture The center unveiled the newly revamped Seoul ASEAN Hall during Friday's opening ceremony, featuring an exhibition titled "Gyeotda — Modern Heritage Canvas." The center's efforts to promote ASEAN culture in Korea date back to 2009, when it established its first ASEAN Hall a