French higher education institutions are increasingly turning their attention to Korea, with participation in a major education fair in Seoul more than doubling in just two years, driven by growing interest among French students in studying in Korea. A total of 44 French institutions took part in this year's Study in France fair, organized by the French Embassy in Seoul and Campus France, up from just 20 at a similar event two years ago, according to Sébastien Codina, scientific and higher education cooperation attache at the embassy. "You cannot imagine how much young French people really love Korea," Codina told The Korea Times, pointing to the growing popularity of Korean culture in France. The expanding interest goes beyond K-pop, beauty and food, with French higher educational institutions increasingly seeking opportunities to send students to Korea and establish deeper academic partnerships. Deepening academic partnerships Among those expanding its network of Korean partners is Sciences Po, one of France's leading institutions in political science and international relations, ranki