When I first worked in Jongno District nearly five decades ago, Jongno 3-ga was a place of teahouses and quiet storefronts. Today, it glows with neon signs, creative studios and bustling nightlife. Yet beneath these changes, its enduring spirit remains remarkably intact. Jongno 3-ga’s greatness lies in accommodating seemingly incompatible worlds: old and new, quiet and boisterous, familiar and experimental. Having watched this neighborhood evolve over nearly five decades, I believe its greatest strength is its ability to change without abandoning its past. That is why the recent proposal to add “Jeon Tae-il Station” as a secondary name for the Jongno 3-ga subway station deserves reconsideration. Jeon Tae-il’s courageous struggle for workers’ rights deserves lasting recognition. However, his life and activism are closely associated with Pyeonghwa Market and the Dongdaemun area, where he challenged the harsh working conditions endured by garment workers. Honor him there. Jongno 3-ga does not need administrative rebranding to demonstrate its historical significance or contempora