At Atomy, employee autonomy extends beyond internal management to customer service, where frontline workers are encouraged to prioritize consumers even when their interests conflict with those of the company. For customer service staff, this means having the authority to approve returns and exchanges without sending each case through multiple layers of management. Atomy says representatives are expected to put customers first when their interests conflict with the company's. Empowering frontline employees to resolve complaints, rather than simply promising to seek approval, is intended to reduce delays. “Do not fight customers for the company. Fight the company for customers,” Park tells employees. At a press briefing in Incheon on Oct. 20, Park argued that honesty and concern for customers are key to a company's long-term survival. His expectations for employees' personal lives are equally clear. “I hope they will not sacrifice themselves for the company, but use the company to become happy,” he said. Compensation is central to that goal. Park described high salaries as the best