A two-day celebration of Korean culture has drawn approximately 26,000 visitors in Hong Kong, nearly tripling last year's attendance and bringing Korean companies, local creators and public institutions together under one roof. Korea Square 2026, organized by the Korean Cultural Center in Hong Kong, took place Saturday and Sunday at PMQ's Courtyard & Marketplace and QUBE performance venue, transforming the central Hong Kong cultural complex into a showcase for Korean food, beauty, music, entertainment and design. Now in its sixth year, the festival attracted roughly three times the 9,000 visitors recorded last year, reflecting growing local interest in Korean culture, according to the center. More than 50 Korean companies, Hong Kong-based brands, creators and public institutions participated, including Samsung, LG and mobile game developer Com2uS, alongside the Korea Tourism Organization, Korea Trade-Investment Promotion Agency, Korea Agro-Fisheries and Food Trade Corp. and the Korea Creative Content Agency. Visitors explored booths featuring Korean food, traditional alcohol, beauty prod