The global popularity of Korean culture continues to grow, with K-pop, dramas, food and beauty products reaching audiences around the world. For some foreign nationals, that appeal goes beyond consumption. An increasing number of foreign entrepreneurs are turning their interest in Korean culture into business opportunities, finding new ways to bring the country's cultural assets to global markets. Yet starting a business in a foreign country comes with challenges, from unfamiliar administrative systems to differences in business culture. The Korea Times spoke with foreign entrepreneurs behind two businesses seeking to bring Korean culture to global markets, exploring the opportunities and challenges they have encountered along the way. Bringing K-dramas to European audiences French nationals Christophe Diez and Jeanne Dubresson are working to connect Korean content producers with overseas viewers through the streaming app Kyool. Diez's interest in Korea began in 2015, when he came across a Korean romantic comedy series while developing new stories. The project led him to explore Korean cul