If you look closely at the credits of some of the most popular and widely distributed content worldwide, it would be rare to find that Koreans had not been materially involved in the creative and production process. What has changed is that the Kims, Parks and the like are increasingly appearing at the forefront of the value chain and workflow — not simply contributing behind the scenes, but shaping and leading the creative process itself. I first noticed this years ago while watching "The Simpsons." I remember thinking, somewhat proudly, that we Koreans were doing some really great, cool stuff — and, more importantly, stuff of global relevance. I believe Korean creativity draws substantially from our dynamic history and culture, which have provided just the right mix of struggle, volatility, growth and prosperity as both context and catalyst. Korean content has successfully leapfrogged onto the global main stage. In essence, it has gone “Hollywood” — not by becoming less Korean, but by becoming globally consumable, commercially scalable and culturally influential. This contra