Kolmar Group Vice Chairman Yoon Sang-hyun expressed confidence in K-beauty’s continued growth at Amazon Beauty in Seoul 2026 on Tuesday. Yoon delivered a presentation on the sustainability of K-beauty, highlighting the industry's growth potential, driven by the emergence of new brands and an ecosystem connecting product developers with global consumers. Kolmar Korea has served as the event’s exclusive manufacturing sponsor for three consecutive years since its launch in 2024. Amazon Beauty in Seoul is an annual conference and networking event that helps Korean beauty brands expand into overseas markets through Amazon’s global e-commerce platform. “The driving force behind K-beauty’s growth is the constant emergence of new brands,” Yoon said. “With a good idea, ODM (original development manufacturing) companies like Kolmar Korea can develop products, while global platforms like Amazon connect them with consumers around the world, creating an ecosystem that makes this possible.” He added that K-beauty’s strength lies in an ecosystem that allows new brands to continuously e