AIA Life Korea held a K-pop concert for customers, employees, their families and business partners from Korea, Malaysia, the Philippines and Singapore, combining Korean cultural performances with charitable giving, the insurer said Sunday. The "K-Pop Together, Give Together" concert was held at KINTEX in Goyang, Gyeonggi Province, Saturday, drawing around 7,000 people. The lineup featured Korean singers Jinusean, ITZY, J.Y. Park, Chung Ha and PSY, with actor Park Jae-min and singer Tiffany Young serving as emcees. Participants included members of AIA Life Korea and AIA Premier Partners, as well as AIA members from Malaysia, the Philippines and Singapore. The event offered an opportunity for attendees from across the region to connect through Korean culture. International guests experienced Korean food and culture through catering and dedicated K-culture and K-beauty zones in the VIP lounge. Participants said they valued the opportunity to experience Korean culture beyond K-pop performances and enjoyed connecting with AIA members from other countries, according to the company. The concert a