A line of tourists touch up their makeup before strutting across a rooftop in Rio de Janeiro's largest favela, posing for a drone as it zooms out to show dramatic aerial views of the hillside community.
Set to an infectious beat, the video of the Rocinha favela has exploded on social media at a time when the city is drawing record tourist numbers.
It has also created a sense of unease, with dozens of comments accusing visitors of glamorizing poverty and crime in a low-income community dominated by drug traffickers.
However, Renan Monteiro, 42, founder of the tourism company Na Favela Turismo, told AFP that the drone footage was the fruit of efforts to show tourists "the positive side of the favela."
"We are not romanticizing poverty. We want to change the prejudice that exists in people's minds."
He explained that tourists cannot just go to the Porta do Ceu (Gate of Heaven) rooftop, where there has at times been a wait of up to two hours for the drone selfie, which costs at least 150 reais ($30).
They can only get there via a tour, navigating a maze of narrow alleyways as residents go about their daily lives while stopping to visit local artists or see a capoeira show.
Rocinha "has this image that it's kind of bad, kind of dangerous...I found it really lovely to see the atmosphere," said Gabriel Pai, 38, a delivery worker from Costa Rica, after posing for his drone shot.
The success of the drone video has drawn influencers, local officials, and even a marriage proposal.
Ingrid Ohara, a Brazilian influencer with 12 million followers on Instagram and 20 million on TikTok, walks across the rooftop in a shower cap and towel, which she casts aside to reveal a skimpy dress, twirling as the drone zooms away.
Source: Drudge Report
