Korean cosmetics and other beauty product companies will seek export deals at an annual industry exhibition that opened Thursday in North Chungcheong Province, the provincial government said. The Cosmetics & Beauty Expo Osong Korea 2026 that runs through Saturday is underway in Osong, a district of Cheongju, 83 kilometers south of Seoul. The event aims to connect local companies with international buyers, according to the provincial government. "We will help K-beauty products reach global markets and attract international buyers to North Chungcheong Province, a hub for the industry, to facilitate export deals," Gov. Shin Yong-han said. More than 250 companies are participating in the business-to-business (B2B)-focused event, held under the theme "K-Beauty Osong Seeks Growth Along With Global Partners," the provincial government said. This year's expo, the largest to date, will give local companies opportunities to expand into overseas markets while allowing visitors to experience K-beauty products, Jang Woo-sung, director general of the provincial government's bureau of biologics, food a