President Lee Jae Myung’s recent splurge of social media posts represents a novel attempt to tackle a familiar problem. His three immediate predecessors all had X (formerly Twitter) accounts, but their use of the platform was modest. Lee is hipper than they were on this front. Last month, he averaged four posts a day, a personal record. So far in October, he has averaged six. What explains this? Media analysts have noted that the increase in his X activity has coincided with a decline in his approval rating. That is the familiar problem I alluded to. Before dealing with it, though, I’d make three observations. The first is obvious, but I’ll say it anyway: In case I was not clear, his posts are not causing the drop in approval. They are an attempt to counter it. The second concerns the timing of the strategy. Actually, Lee’s approval rating is not that low. It’s just under 40 percent, which is not bad in a country that is 67th in the Global Happiness Index and where, as this suggests, people are inclined to moan. So, why take action now? Well, it’s not the number that counts. I