A shopping vlog posted byKai Trumphas gone viral online and drawn backlash after viewers noticed she brought along her Secret Service protection while filming a luxury grocery run.
The 18-year-old granddaughter of Donald Trump uploaded the nearly 19-minute video on YouTube on 8 March, documenting a trip to the celebrity-favourite grocery store Erewhon Market.
In the video, Kai walks through the Santa Monica store, sampling and purchasing several high-priced items that have helped make Erewhon a popular stop for influencers and celebrities.
The President's granddaughter is allowed to live her life with adequate protection but I think titling your vlog "I brought my Secret Service to Erewhon" and highlighting how you're rolling around California with a seven vehicle (3 motorcycles, 4 SUVs) motorcade is...a misfirehttps://t.co/9oDATjX1Pepic.twitter.com/UZzOiO6NMe
At one point, she jokes that she is 'about to go bankrupt' as she adds items to her cart. The haul that included drinks, snacks and prepared food comes to about $233 by the time she reaches checkout.
Security agents believed to be part of her protective detail can be seen nearby as she leaves the store and heads toward a waiting vehicle in a motorcade.
The appearance of the agents quickly became the focus of the online conversation once clips from the video began circulating on social media.
The reaction also drew attention to Kai's personal wealth. The granddaughter of Donald Trump and daughter of Donald Trump Jr. is estimated to have a net worth of around $21 million, based on figures reported since 2025.
Most of that wealth is believed to come from a family trust valued at roughly $16 million, along with income from brand partnerships, modelling work and social media content.
She has also signed name-image-likeness (NIL) deals tied to her golf career as a recruit for the University of Miami program, including equipment partnerships with brands in the sport.
Source: International Business Times UK
