JTI's EVO tobacco sticks for Ploom / Courtesy of JTI
JTI Korea’s heated tobacco device Ploom has transitioned its dedicated stick brand from “MEVIUS for Ploom” to “EVO,” effective Tuesday.
The name EVO, short for “evolution,” reflects the brand’s goal of being modern and constantly evolving, a JTI Korea official said. Developed for use with the Ploom device, the sticks are designed to deliver an authentic tobacco taste while improving quality, flavor and user experience.
EVO uses CleanSeal technology, which seals the bottom of the stick during manufacturing. The process helps prevent tobacco leaf residue from falling into the device, providing a cleaner heated-tobacco experience.
JTI Korea also applied its proprietary ActivBlend technology, which is designed to produce a richer tobacco flavor when used with Ploom’s Heatflow technology.
The new EVO lineup includes eight variants, mostly based on the existing MEVIUS for Ploom portfolio while keeping each product’s distinct flavor.
EVO Amber, which has a rich, smooth taste, replaces MEVIUS Deep Regular. Cooling variants — EVO Arctic, EVO Green Option and EVO Jade — correspond to MEVIUS Ice Cold, MEVIUS Cold Option and MEVIUS Ice Leaf, respectively.
The other variants — EVO Magenta, EVO Purple Option, EVO Pink Option and EVO Baize Option — match the flavors of MEVIUS Shine Fresh, MEVIUS Purple Option, MEVIUS Pink Option and MEVIUS Baize Option, respectively.
“EVO, our newly designed premium sticks brand exclusively for Ploom, builds on JTI’s long-standing history and heritage while enhancing quality and user experience,” a JTI Korea official said. “We will continue to deliver evolving experiences to consumers through our proprietary technologies.”
The retail price of EVO remains 4,500 won ($3) per pack, available at convenience stores in Seoul and selected areas of Gyeonggi Province.
Source: Korea Times News
