Every February, millions of Italians gather around their televisions to watch the Sanremo Music Festival. Founded in 1951, it has produced some of Italy’s most beloved songs and artists. Andrea Bocelli first drew national attention when he won second place in 1994, while rock band Maneskin gained worldwide recognition through the festival in 2021. At first glance, Sanremo appears outdated. It’s not the flashiest show. The format is familiar. Yet it remains one of Italy’s most important cultural events because it’s more than finding a hit song or launching a new celebrity. It’s a national ritual, a shared experience that connects generations through music. That kind of tradition feels increasingly rare, not only abroad, but also in Korea. Sanremo welcomes both newcomers and established artists. Winning isn’t simply a measure of commercial success. It’s a mark of artistic credibility, which is why already beloved artists are still eager to bring their new work to the stage. Songs introduced there often remain part of public memory long after the charts move on. The festival