During Capital Markets Day in Weissach, new Porsche CEO Michael Leiters offered Wall Street desks a bleak outlook, warning that the turnaround will take time and that operating conditions are unlikely to improve significantly over the next few years.
Leiters signaled to investors a shift toward value over volume. He said the focus is now on prioritizing higher revenue per vehicle and reducing dependence on China.
One such strategy, as Bloomberg reports, is for Porsche to raise average prices for its top-of-the-line sports cars by 20% and introduce a new model above the 911 as it seeks to recover after its disastrous entry into the electric vehicle space.
Sharp depreciation in used Porsche Taycans highlights the challenge of maintaining resale values for high-end EVs.
A recent Goldman report points to a similar divergence at Ferrari, where collectors favor V8 and V12 combustion-engine models while hybrids face pressure in the secondary market (read report).
Average prices for Porsche's top-end models are expected to exceed €330,000 ($370,134) by the end of the decade, up from about €270,000 this year.
"The top priority is to further strengthen our unique sports-car brand across the entire lineup
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