The Trump Organisation has quietly filed a series of trademark applications linking the president's name to America's sesquicentennial celebrations.
The filings, submitted to theU.S. Patent and Trademark Office (USPTO)by DTTM Operations LLC, the private entity that manages Donald Trump's intellectual property portfolio, were reported by NOTUS on 8 March 2026.
Neither the Trump Organisation's trademark lawyer nor the White House responded to requests for comment. The applications cover a sweeping range of branded merchandise, from bumper stickers and tote bags to drinkware, clothing and golf balls, and arrive as the country prepares for its 250th birthday on 4 July 2026.
On 7 March 2026, DTTM Operations submitted at least two separate trademark applications connected to America's 250th anniversary. The first,serial number 99687730, covers a graphic 'Trump 250' logo intended for use on a range of merchandise.
A separatewordmark applicationfor the phrase 'Trump 250' was filed on the same day. A further application,serial number 99688018, covers a logo depicting Trump's name alongside what the filing describes as 'a design of five aircrafts followed by converging contrails,' with the same catalogue of merchandise items listed as potential commercial uses.
On 4 March 2026, theKennedy Center's Board of Trustees, now chaired by Trump and stacked with his appointees, filed a separate application for a new logo reading 'TheTrump Kennedy Center' beneath an outline of the building.
According to the USPTO filing, that trademark covers not only physical souvenirs but also promotional materials for collegiate theatre productions and educational programmes. A correspondingwordmarkwas filed simultaneously for 'The Trump Kennedy Center,' extending the proposed brand to earbuds, binoculars, electric fans, wallets, luggage tags, Christmas tree ornaments and clothing.
All applications were filed on what the USPTO classifies as an 'intent to use' basis, meaning the marks do not yet need to be in active commercial use to stake an ownership claim.Under US trademark law, however, registration cannot be finalised without eventual proof of use in commerce.
The semiquincentennial filings are the latest instalment in an accelerating effort to attach Trump's name to public institutions and national events since the start of his second term. His name now appears onnational park passes, on the so-calledTrump Gold Cardimmigration scheme, and ongiant bannersdraped across federal office buildings. The US Mint has separately announced plans for a$1 coinbearing the president's likeness to mark the anniversary year.
In February 2026, DTTM Operations went further still,filing three trademark applicationsforairport naming rights, covering 'President Donald J. Trump International Airport,' 'Donald J. Trump International Airport,' and the abbreviation 'DJT.' The airport filings were submitted on 13 and 14 February 2026, according to USPTO records.
Source: International Business Times UK
