Democrats, liberal strategist Lauren Kapp said, struggle with “grasping the attention economy.” She thinks she has the answer.
What is it? Rebranding the cringeworthy “Kamala HQ” umbrella of Gen Z-aimed social media accounts that couldn’t help the former vice president get the Gen Z vote out in sufficient numbers in 2024 into the “Headquarters” umbrella of Gen Z-aimed social media accounts that’ll definitely not be cringeworthy this time around.
You, like this writer, may begin to see the flaw in this strategy.
In an interview published Tuesday,The Hilldescribed how Kapp and the people behind the push plan to take on the “MAGA content machine.”
Leaving behind the inherent fatuousness of a “MAGA content machine” when virtually every social media platform is run by tech bros and broettes whose views (and the algorithms they implement) skew left, The Hill’s article notes that in sheer numbers, “Kamala HQ” trails Donald Trump’s social media footprint but still has sizable numbers.
“The rebranded account, Headquarters, inherits Harris’s massive follower count: 1.1 million followers on the social platform X and 5.5 million on TikTok,” the article noted. “Both are overshadowed by President Trump’s 110 million X followers and 16.1 million TikTok followers.”
This rather discounts the fact that Trump himself prefers his own Truth Social platform and while those numbers were accumulated over years of assiduously tweeting and posting content, “Kamala HQ” has mostly been active since the vice president started taking a larger role in the American political scene last election cycle.
After its sign-off following the Harris-Walz loss in November of 2024, it was inactive until this video popped up, prompting wild speculation about what Kamala’s intentions were:
— Headquarters (@HQNewsNow)February 4, 2026
This was followed, a day later, by this anticlimax of a reveal:
Source: VidNews » Feed
