Promotional image for CJ Olive Young’s first seasonal sale of the year on its “global mall,” which ran through Friday / Courtesy of Olive Young
Foreign consumer purchases on CJ Olive Young’s online platform for overseas shoppers are expanding beyond K-beauty into wellness and lifestyle products such as massage tools and health supplements, the retailer said.
According to sales data from its direct purchase overseas platform “Global Mall,” foreign consumers showed strong demand for massage tools designed to reduce swelling and acupressure patches aimed at improving physical condition.
Sales in the first three days for these items surged more than 40 times from a year earlier — suggesting the online spread of Korean self-care routines such as “how K-pop idols manage swelling” may be having a real impact.
Health supplements, including products marketed to reduce post-meal blood sugar levels and probiotics aimed at reducing body fat, also saw rising demand.
While overall sales of hair care products and health supplements rose, actual purchasing patterns from individual countries showed a variance in consumer lifestyles and interests.
Japanese consumers showed high demand in lip gloss and eye shadow products, indicating strong interest in Korean color cosmetics.
British purchases, on the other hand, displayed pronounced growth in hairloss care products, reflecting strong local interest in hairloss prevention and its alignment with Korean hair care trends. Sales of hair ampoule products last year rose elevenfold from a year earlier.
A CJ Olive Young store in Seoul / Yonhap
Meanwhile, U.S. customers showed strong demand for wellness products such as single-serving pouch protein shakes. The company said Korean pouch protein shakes, available in various flavors and easy to carry, are gaining popularity compared with local traditional bulk protein shakes.
Source: Korea Times News
