Gavin Newsom isspending $19 million of California taxpayer moneyto make himself look good before apresidential campaign.
The state isrunning a $3 billion deficit. One in five Californians lives in poverty. Businesses are leaving in droves.
And the governor’s response is a marketing campaign to polish California’s image after his sixteen years in statewide office.
In other words, publicly funded reputation management for a man eyeing the White House.
California doesn’t have an image problem, but it does have a governance problem. No amount of paid advertising will paper over that — though Newsom is clearly willing to spend other people’s money to try.
This is California governance in miniature. When reality becomes uncomfortable, hire a publicist.
The request for proposals reads less like a public policy document and more like a crisis memo drafted by a Hollywood studio after a catastrophic box-office flop.
California, we are told, has been “maligned.” Critics are spreading “misinformation.” The state simply needs a better story, better messaging, better optics.
What it manifestly does not need, apparently, is better policy.
But California’s reputation isn’t being drafted in red-state capitals or conservative newsrooms. It’s being written by the people leaving.
Source: California Post – Breaking California News, Photos & Videos
