The Korea Tourism Organization (KTO) has scored a major hit in its quest to turn global K-pop fandom into real-world travel momentum. Its promotional video featuring global powerhouse Stray Kids recently shattered the 10 million-view mark, giving Korea's regional tourism strategy a powerful boost. Released as part of the KTO’s flagship BIAS (Be In Artists’ Scenes) campaign — a strategic initiative launched in partnership with JYP Entertainment — the project cleverly plays on the fandom term “bias” to inspire international travel. By following directly in the footsteps of their favorite idols, fans are encouraged to venture far beyond Seoul and discover the rich cultural landscape of Korea's broader regions. In the featured Busan installment, Stray Kids takes viewers on an energetic journey through the iconic coastal city, completing playful missions while exploring destinations like Songdo Beach, Bupyeong Kkangtong Market, and the vibrant, hillside Gamcheon Culture Village. The video carries a personal touch by highlighting band member I.N., a Busan native, who offers fans