Jeju Island is rolling out the red carpet — and plenty of belly rubs — for a new wave of globetrotters: jet-setting pups and the devoted humans who refuse to leave them behind. Tourism authorities in Jeju are betting that attracting international pet owners will unleash the southern resort island’s next major wave of travel growth. As the global trend of "pet humanization" — treating companion animals as full family members — gains traction, Jeju Special Self-Governing Province and the Jeju Tourism Organization are positioning the island as a major pet-friendly getaway for foreign tourists. At the center of this strategy is a targeted campaign aimed at nearby Japan, where surveys by Tokyo-based market research firm Cross Marketing Inc. show a clear generational shift: more than half of pet owners in their 20s and 30s now integrate their pets into social outings and leisure travel, driving a surging demand for pet-friendly hospitality. Navigating international travel with pets is notoriously complex, often fraught with strict quarantine protocols, feed import regulations, comp