Amazon.com has blocked Meta’s new AI agent from its retail site after the social media company declined a request to remove the bot, Bloomberg reported.
Meta’s Muse, which was introduced earlier this month and has taken the world by storm, quickly rising to the top of mobile app charts, a sign that the social media company is gaining traction in the increasingly crowded market for consumer AI assistants, and sent the company's stock price soaring, is designed to help people carry out such common online tasks as shopping and booking appointments.
However, since it has its own agentic product, Amazon prohibits other companies from deploying automated tools to shop its site and started blocking Muse on Sunday night, a spokesperson said. Shoppers using Muse see a series of pop-ups saying its use violates Amazon’s terms of use.
“We think it’s fairly straightforward that third-party applications that offer to make purchases on behalf of customers from other businesses should operate openly and respect service provider decisions about whether or not to participate,” Amazon spokesperson Lara Hendrickson said in an emailed statement, adding that an opt-in requirement is standard practice for food delivery apps and online travel agencies. “Agentic third-party applications such as Muse have the same obligations, and we’ve requested that Meta remove Amazon from the experience.”
Amazon builds its own automated shopping tools, but has sought to prevent rivals’ bots from browsing and making purchases from its catalog. The company last year sued P
