Forget cheap plastic keychains and generic refrigerator magnets. Korea is elevating the humble travel souvenir into a high-design art form, debuting its premier lineup of culturally rooted artisanal goods in the heart of Yeouido. Starting Friday, the Korea Tourism Organization (KTO) unveiled "Korea Select 25," an exclusive 10-day showcase at The Hyundai Seoul running through Sept. 20. Staged on the department store’s lively fifth floor, the pop-up introduces the 25 winning entries of the 2026 Korea Tourism Souvenir Contest to the public for the first time. The crown jewel of this year’s competition — securing the prestigious Presidential Award — is a handcrafted brass tableware set titled "The Brilliant Stage of Baudeogi, Unfolded on the Dining Table." Drawing inspiration from the traditional folding fans used by Baudeogi, Korea’s legendary 19th-century female folk performer from Anseong, the "bangjja yugi" (forged bronze) collection seamlessly blends historic performing arts with modern lifestyle aesthetics. The choice of venue reflects a broader shift in how international vis