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'Use Sex To Sell Gambling': Sydney Sweeney's Novig Ad Under Fire Over Completely Naked Sports Betting Campaign

International Business Times UK — September 11, 2026 at 11:09 AM UTC

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'Use Sex To Sell Gambling': Sydney Sweeney's Novig Ad Under Fire Over Completely Naked Sports Betting Campaign

Sydney Sweeney's provocative Novig advert has sparked debate over celebrity promotion of gambling, raising broader questions about prediction-market marketing.

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Originally reported by International Business Times UK

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